Background on Mother Earth Living

               Background on "Mother Earth Living"


       This magazine initially had been named "Natural Home and Garden", which had began issuing in 1999; although, it focused primarily on aspects of building homes with other types of material such as straw and things as such. The magazine contained interesting information of these elements but there was an issue; there wasn't a sufficient mass of audience that would be reading these articles to support this type of magazine. They then knew they would have to alter some of their focuses while still maintaining their initial goal to make the magazine "green".
       In the year 2012, it was rebranded to be named its current title "Mother Earth Living" by merging with the brand "The Herb Companion" with "Natural Home and Garden" in order to "provide advertisers with a larger marketing platform and reach a wider audience than we could with the smaller publications separately" admitted Bryan Welch, Ogden publisher and editorial director. With their new name came new topic to be discussed. They wanted to reach larger audience, adding features of easy home projects, food, remodeling and gardening. They both collaborated and fused their brands to work under the sam name.
      I could see how the two similar brands would collaborate because of their similar topics at hand. I could also learn from this past history of the brand because it shows how a very specific and targeted audience could be a detriment to the company. I will keep this in mind when creating Nature's Boon to not make the mistake of having such a narrow target audience and not be able to flourish as a brand.

 These are the two separate brand before they worked together.

    

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