Target Audience Research for "Mother Earth Living"

             Target Audience Research for                                    "Mother Earth Living "-Vivian Fundora

       After researching Mother Earth Living online, I gathered the fundamental information to confirm the legitimate audience of this magazine. These finding gave me a clear sense of what type of people this specific genre attracts and helped me make out what specific target audience I want to cater to when designing my very own.

       This magazine initially had been named "Natural Home and Garden"; although, it focused primarily on aspects of building homes with other types of material such as straw and things as such. The magazine contained interesting information of these elements but there was an issue; there wasn't a sufficient mass of audience that would be reading these articles to support this type of magazine. They ,then, knew they would have to alter some of their focuses while still maintaining their original goal: to surround it around its organic and natural elements.

       In later years, it was rebranded to be titled "Mother Earth Living" by merging with the brand "The Herb Companion" to "provide advertisers with a larger marketing platform and reach a wider audience than we could with the smaller publications separately" admitted Bryan Welch, Ogden publisher and editorial director, as stated in foliomag.com. With their new name came new topic to discussed. Adding features of easy home projects, food, remodeling and gardening resulted in a substantially larger audience. 

              According to Mother Earth Living Media Kit, in which they display their audience statistics, the magazine is a cordial and dependable source for those looking into living a healthy lifestyle in their own homes by using natural resources. It is supported with valid information in their articles on home, health, herbs and more of issues of this sort, targeted toward those who are interested in this type of lifestyle. 
         Because of the genre being addressed, their audience is made up of mostly women at a 92%, having only a small portion of their subscribers be men. In addition to this, they also seem to have some level of education beyond college, revealing that their age spectrum may consist of mostly middle aged women. The appeal for this "green" lifestyle of purchasing organic products and using natural alternatives has rapidly increased in the past few years and this magazine encompasses notable elements of that drawing in this type of reader. Remedies are easily found in nature and society has become more aware of this in recent years. Woman of this age may be drawn to read this magazine because they usually look into health techniques and seek for the prevention of aging. These types of home-based activities and recipes included in the Magazine grasp these peoples attention. They can also be viewed as a way to ease their stress by spending some time outdoors with nature.

                Ogden publication chooses to disseminate their content in a variety of ways to have greater possibilities to reach a broader audience. They rely on the idea of convergent media to market and distribute their product. This essentially is the concept that they use distinct outlets to so proving many opportunities for potential consumers to recognize Mother Earth Living. This form of communicating the brand serves them greatly in today's' current society where there are such a broad spectrum in which the public can access information.

           Mother Earth Living has its largest following through their printed magazine.online newsletter, where customers subscribe and receive 6 issues per year, delivered right to their homes. With a audience of about 350 thousand subscribers, they deliver their magazine internationally reaching being able to reach to an audience beyond America. Even Though the form of media in which they have the most followers is their printed magazine, the brand also distributes its content in a variety of alternative ways to catch the attention of the public.
     Second to the printed version, most of their following is under its online newsletter. Through these means, anyone interested in this type of lifestyle could easily enter their emails and receive articles on topics that deal with health, beauty and food centered on plants and herbs. The audience sele They have nearly 60 thousand subscribers through this source of communication to its audience and is easily accessed by simply entering an email, benefiting both economically and comfort since they can read from virtually anywhere, on their device.
                Newsletter:   https://www.motherearthliving.com/newsletter?source=Header

     Also integrating in social media platforms, Mother Earth Living has about 35 thousand followers on Pinterest where they post contests and posts on their green living. They also provide interactive videos on their website. The interactive aspect of this online platform allows reader to acknowledge their brand while also being able to search and click on topic that cater to their particular interest at any moment they choses. Younger audiences may be surfaced through these means because of the profuse use of technology to find information and how they can easily work their way through the websites to find what they want.
           Videos found on this website: https://www.motherearthliving.com/

       In addition to this, they also collaborates with Ogden's most popular publication, Mother Earth News, to hold events in various regions in the United States to have the general public interested in organic and natural aspects learn about some techniques and products on green living through workshops and exhibitions. This targets audiences in those specific regions that are being chosen to display their product and their cause for their publication.

"Mother Earth News" Events

             After conducting this thorough research on the audience the magazine aims to grasp the attention of, I realized how I would desire to utilize this information to apply it to my own target audience. Their idea of "convergent media" seemed like a very strong marketing technique because by performing of different sorts of media platforms, different sorts of audience are addressed. I would like to use this method, especially when wanting to find reader for a brand new magazine.  Even though the brand fused together with another brand to broaden their audience, i still think that their audience is a bit too narrow than that of which i would prefer for my publication. This publication aims very directly towards women, having it be most of its subscribers; however, in my magazine i would like to broaden my audience by perhaps using the same marketing technique but cater to the interests of men as well, when doing so. This may have to more with content and designing but it is something to consider. These details continued to be relevant as it influenced me and educated me on the ways a targeted audience can be reached and the variety of platforms in which a brand can advertise and disseminate its product.